Media: Branding & Digital
I remember the first time I went to Colera. I had heard several people talk about this place and all came back to the same, a summer without Colera is not a summer. That is exactly how I felt after my first summer there, I wanted to go back. The Mont-Mercè offers the same as Colera, they are the perfect couple. The secret lies in the people that go year after year, in the location and not in the 1000MB wifi, the room service or the it-crowd. Actually, the coolest people are a bunch of grannies that sit every afternoon and sip on their teas. That's why we loved the idea of creating an identity for this amazing place.