Client: The Glenrothes
Team: On&On Agency ft. Not On Saturday
Video Production: Animals Films
Photo Production: Yosigo
Data Art: Xavi's Lab - Glassworks
Media: Video, Print, Branding & Social
Together with On&On we worked on the task to revive The Glenrothes whisky brand in all its entirety. This resulted in a complete rebrand and a campaign in which The Glenrothes philosophy, honesty, was interpreted in a new way.
Data Artist Xavi Tribó created an algorithm of truth that used the spirit's technical data which turned out in a captivating visual expression of whisky making.
Some time ago, and for quite a time since, we stopped valuing the truth.
It stopped being interesting. It was the norm.
So we began to dress it up and embellish it.
We thought it was no longer beautiful, but old. And we wanted to forget it.
So we started leaving our honesty behind.
We all did it. Almost everyone.
And now the truth has become a scarcity, and wearing a mask is the norm.
And being authentic has fallen far from our reach.
But the truth elevates us again.
Truth is what we aspire to.
Now, more than ever, we need the beauty of the truth.
Enjoy the beauty of honesty.
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