Delicada Greta

Delicada Greta is not just a store or a fashion label—it’s a statement. Our rebranding reflects the very essence of what it means to be delicate: a blend of strength and softness, boldness and subtlety. Delicada Greta, the label, it’s founder and the store, embrace that sensitivity is not a weakness, but a powerful force that shapes how we approach fashion.

The visual identity takes inspiration from this balance of strength and gentleness. The new visual identity is minimalistic yet bold, a true reflection of how the word "delicate" can carry both grace and resilience.

Graphics, labels, shopping bags, reels, stories, posters, photos—every asset we craft embodies and expresses the concept of being delicate in our own way.

WHAT WE DID

Project Scope
STRATEGY, CAMPAIGN BRANDING, CREATIVE DIRECTION, NAMING, COPYWRITING & GRAPHIC DESIGN.

FOR WHO

Client
DELICADA GRETA

Insightfully local 
with a global approach.

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