Poble petit, gran vida. 

We believe in the power of storytelling to inspire change. That’s exactly what we set out to do with “Poble Petit, Gran Vida” (Small Village, Big Life), a campaign designed to showcase the beauty of life in Lleida’s small villages and encourage the audience to rediscover rural living.

At its core, Poble Petit, Gran Vida is an invitation. A reminder that there is another way to live—one that’s closer to nature, closer to people, and closer to what truly matters. Because in a small village, you don’t live less—you live more.

Depopulation is a challenge across the region, which is why we wanted to celebrate all the positive assets: nature, community, space, and a quality of life that’s hard to find in the city. To bring this vision to life, we told the stories of real people and real lives.

Ultra-trail runner Núria Picas shows us the limitless possibilities of the outdoors. Muralist Lily Brick transforms village walls into works of art, proving creativity has no borders. Ricard and Eva, an architect and a natural winemaker, are building a future rooted in sustainability. And Belén, a teacher in a rural school, reminds us that education flourishes where there’s passion and connection. Each of them embodies a different side of the vibrant life these villages offer.

To capture their stories, we embraced a cinematic, documentary-style approach, blending stunning landscapes, intimate storytelling, and immersive sound design. Every frame, every sound, every moment is crafted to transport the audience to the small villages of Lleida.

WHAT WE DID

Project Scope
STRATEGY, CAMPAIGN BRANDING, CREATIVE DIRECTION, COPYWRITING & GRAPHIC DESIGN.

WHO WE DID IT WITH

Production Company
ARNOLD FILMS

Direction
MARC HIERRO

Photography
BERNAT MOTJER

FOR WHO

Client
DIPUTACIÓ DE LLEIDA

Insightfully local 
with a global approach.

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