A night on Earth Jerez

CAMPAIGN

A Night on Earth in Jerez captures the essence of New Year’s Eve in Jerez, blending tradition, artistry, and craftsmanship into a unique whisky experience. Inspired by the region’s rich customs—most notably the twelve grapes tradition—this limited edition was aged in sherry-seasoned oak casks to reflect the depth of its origins. The packaging, designed in collaboration with Jerez-born artist Maria Melero, evokes the warmth of homecoming, with vineyard landscapes beneath a starry red sky, intricate azulejo tiles, and golden grape illustrations. More than a whisky, it is a sensory celebration of culture, storytelling, and The Macallan’s enduring legacy.

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THE PROCESS & THE MAKING OFTHE PROCESS & THE MAKING OFTHE PROCESS & THE MAKING OFTHE PROCESS & THE MAKING OFTHE PROCESS & THE MAKING OF
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THE MACALLAN THE MACALLAN THE MACALLAN

WHAT WE DID

Project Scope
STRATEGY, CAMPAIGN BRANDING, CREATIVE DIRECTION.

WHO WE DID IT WITH

Production Company
OXÍGENO

Direction
PEDRO PINTO

Photography
RITA PUIG

FOR WHO

Client
THE MACALLAN

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A unique blend of aesthetic beauty and soul. 

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+34 608 610 346

Pujada Sant Domènec 13
17004 Girona
SPAIN

 


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