Segura Viudas Respect the Roots

For Segura Viudas' campaign, "Respect the Roots", we crafted a storytelling-driven approach together with Lovebite creative agency, that highlights the deep connection between heritage, craftsmanship, and sustainability. Partnering with Michelin-starred chef Vicky Sevilla, owner of Arrels (which means "roots" in Catalan), we explored her dedication to sourcing the finest ingredients, her meticulous creative process, and her commitment to both tradition and innovation. Through this collaboration, we showcased not only the artistry behind her cuisine but also her deep respect for her team, whom she considers family—values that align seamlessly with Segura Viudas' philosophy of honoring origins and tradition. The campaign celebrates the shared essence of winemaking and gastronomy: passion, authenticity, and respect for the land.

As a continuation of the "Respect the Roots" campaign, Segura Viudas celebrated the festive season with a heartfelt gesture of gratitude towards the people who make their craft possible. Michelin-starred chef Vicky Sevilla prepared an exclusive holiday dinner for the workers of Segura Viudas, honoring their dedication and passion. This special gathering not only reinforced the brand’s commitment to tradition and excellence but also highlighted the true essence of the campaign—respecting and valuing the roots, both in the land and in the people behind each bottle.

WHAT WE DID

Project Scope
STRATEGY, CREATIVE DIRECTION, CAMPAIGN BRANDING.

WHO WE DID IT WITH

Production Company
EL GERANIO ROJO & 8AM

Direction
MARC HIERRO

Photography
RITA PUIG
BEA JANER

FOR WHO

Client
LOVEBITE X SEGURA VIUDAS

A unique blend of aesthetic beauty and soul. 

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