Pinya x Edu

Pinya x Edu is a branding project rooted in the Catalan expression "fer pinya", symbolizing unity, support, and collective strength. Inspired by the foundational role of the pinya in traditional castells (human towers), this identity visually and conceptually reinforces the idea of coming together to protect and empower childhood and youth.

Through a bold, engaging design system—centered around our playful pineapple mascot—Pinya x Edu conveys a sense of community while addressing modern societal challenges like unregulated internet access, digital overexposure, and gender biases. The visual language reflects warmth, approachability, and a strong collective purpose, making the initiative both recognizable and impactful.

We designed a set of bold, playful graphic assets for Pinya x Edu to make complex and sensitive topics more engaging and approachable—especially for kids and teenagers. Understanding the delicacy of these subjects, we aimed for visuals that are fun and inviting without feeling patronizing. The result is an educational yet accessible design language that encourages open conversations in an inclusive and supportive way.

WHAT WE DID

Project Scope
STRATEGY, CAMPAIGN BRANDING, CREATIVE DIRECTION & GRAPHIC DESIGN.

FOR WHO

Client
PINYA X EDU

Insightfully local 
with a global approach.

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