The Glenrothes

CAMPAIGN, BRANDING & SOCIAL

Working with On&On, we set out to breathe new life into The Glenrothes whisky brand—reviving not just its look, but its essence. The result was a complete rebrand, a campaign that redefined the brand's core philosophy of honesty in a fresh, bold way.

We didn’t just talk about honesty; we brought it to life. Collaborating with data artist Xavi Tribó, we created an algorithm of truth—a dynamic reflection of the whisky’s soul. By tapping into the spirit's technical data, we turned raw numbers into a striking visual representation of the craft and care behind every bottle.

This wasn’t just about a brand makeover. It was about honoring the truth in every drop.

For a long time, we stopped seeing the truth.

We stopped valuing it, stopped noticing it—because it was so familiar, so constant. Truth became ordinary. We began to cover it up, decorate it, and hide behind versions of what we thought we should be.

We lost sight of its beauty and decided it was outdated, something to forget, something we didn’t need anymore. And in the process, we all left honesty behind.

Now, truth feels rare. It’s something we’ve almost forgotten how to find, buried under layers of masks and pretenses. Authenticity feels out of reach.

But truth has a way of pulling us back. It has the power to elevate us. It’s the light we should be chasing.

Now, more than ever, we need to rediscover the beauty of truth.

Because the taste of honesty is still the most powerful thing we can savor.

Orange tones, combined with an infographic-style real-time visualization of whisky analytics and a bold photographic approach, both described and enhanced the product and brand. It was about revealing the raw elements that define the brand, adding layers of information that created an almost tangible aura of authenticity.